Purpose:
the purpose of this rhetorical analysis is to compare posters and analyze the
text and design of each one. To analysis the choices the producer made and why
they chose the designs and texts they did. The purpose of my rhetorical analyze
is to compare four different movie posters from Nicolas Sparks books that were
made into movies. I want to compare the strategies used and the way each one is
effective. Each of the movies I’ve selected is from the same author and all
have the similar theme of romance. I want to argue that these movie posters
draw people in to the clichés of love and make people think about their own
lives.
Audience: the main audience for this would be
anyone who likes romantic movies. Also anyone who has read Nicolas Sparks’
books would be an audience likely to watch these movies and be attracted to the
movie posters. Although these movies may be geared toward possibly younger
audience, it’s not limited to one specific group. One other potential audience
would be couples or those who like romantic things. Keeping in mind that this
is an academic assignment, the classroom would be the main audience.
Context: The time and place of the
communication is in a classroom. This is an academic paper so the main context
is for the professor or students. A broader context of the communication could
possibly be for business professionals or a marketing team to evaluate the
choices they make for each poster and see how the choices shape their audience.
Design Plan
Purpose: My purpose for my rhetorical analysis
is to show how romantic movie like Nicolas Sparks draw people to think about
love in a variety of different ways. Nicolas Sparks’ novels are famous for
bringing out the cliché love stories and making people want the “perfect” love
story.
Medium: I am using four movie posters for
this project. I’m comparing both the texts and pictures on the posters. I will
use the pictures to support my stance and use them to prove that romantic
dramas like these make people want to believe in love. I will compare the texts
of each poster first and then compare the visual design of each poster. They’re
all the same genre by the same author, so they all will have a similar idea
behind the design. The pictures will all be the same size.
Strategies:
Ethos: My ethos for this assignment I think
is fairly good. I have seen each of the movies I’m choosing to analyze,
therefore I have background information of what each story is about and how the
poster captures the strengths of the movies. I haven’t done too many rhetorical
analyzes before, but I feel confident in breaking down each design and text
from the posters and giving a good analysis of each one.
Pathos: The pathos approach for this essay
will be assessing the loving emotions that happen from viewing each of these
posters. I think pathos is the strongest strategy because the genre of movie I
chose invokes all sorts of romantic and thought provoking emotions.
Logos: My logos approach for this paper is
to arrange the analysis of each poster separately and then bring them all
together for comparison at the end. I feel that by separating the posters I can
affectively explain each one and the different elements involved.
Arrangement: I will arrange my rhetorical analysis
by first talking about the posters themselves and the background of each one. I
will then start to break apart each poster and determine why the producer made
the choices they did, and how each one if effective or not. I will start with
the design of each poster and then compare the text, so the reader can first
understand what the poster looks like before discussing the text on each
one. I will include the pictures of the
posters next to the paragraph they correspond with. I will make the picture
size not that big, but large enough to see the main points. I plan to have
intro paragraphs to first talk about the author and why each poster is very
similar and then break them apart and finish with a conclusion to wrap them
back together.
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