Thursday, February 26, 2015

Purpose Statement and Design Plan for Rhetorical Analysis

 Purpose: the purpose of this rhetorical analysis is to compare posters and analyze the text and design of each one. To analysis the choices the producer made and why they chose the designs and texts they did. The purpose of my rhetorical analyze is to compare four different movie posters from Nicolas Sparks books that were made into movies. I want to compare the strategies used and the way each one is effective. Each of the movies I’ve selected is from the same author and all have the similar theme of romance. I want to argue that these movie posters draw people in to the clichés of love and make people think about their own lives.
Audience: the main audience for this would be anyone who likes romantic movies. Also anyone who has read Nicolas Sparks’ books would be an audience likely to watch these movies and be attracted to the movie posters. Although these movies may be geared toward possibly younger audience, it’s not limited to one specific group. One other potential audience would be couples or those who like romantic things. Keeping in mind that this is an academic assignment, the classroom would be the main audience.
Context: The time and place of the communication is in a classroom. This is an academic paper so the main context is for the professor or students. A broader context of the communication could possibly be for business professionals or a marketing team to evaluate the choices they make for each poster and see how the choices shape their audience.

Design Plan
Purpose: My purpose for my rhetorical analysis is to show how romantic movie like Nicolas Sparks draw people to think about love in a variety of different ways. Nicolas Sparks’ novels are famous for bringing out the cliché love stories and making people want the “perfect” love story.
Medium: I am using four movie posters for this project. I’m comparing both the texts and pictures on the posters. I will use the pictures to support my stance and use them to prove that romantic dramas like these make people want to believe in love. I will compare the texts of each poster first and then compare the visual design of each poster. They’re all the same genre by the same author, so they all will have a similar idea behind the design. The pictures will all be the same size.
Ethos: My ethos for this assignment I think is fairly good. I have seen each of the movies I’m choosing to analyze, therefore I have background information of what each story is about and how the poster captures the strengths of the movies. I haven’t done too many rhetorical analyzes before, but I feel confident in breaking down each design and text from the posters and giving a good analysis of each one.
Pathos: The pathos approach for this essay will be assessing the loving emotions that happen from viewing each of these posters. I think pathos is the strongest strategy because the genre of movie I chose invokes all sorts of romantic and thought provoking emotions.
Logos: My logos approach for this paper is to arrange the analysis of each poster separately and then bring them all together for comparison at the end. I feel that by separating the posters I can affectively explain each one and the different elements involved.
Arrangement: I will arrange my rhetorical analysis by first talking about the posters themselves and the background of each one. I will then start to break apart each poster and determine why the producer made the choices they did, and how each one if effective or not. I will start with the design of each poster and then compare the text, so the reader can first understand what the poster looks like before discussing the text on each one.  I will include the pictures of the posters next to the paragraph they correspond with. I will make the picture size not that big, but large enough to see the main points. I plan to have intro paragraphs to first talk about the author and why each poster is very similar and then break them apart and finish with a conclusion to wrap them back together.

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